Mission

• To bring together and foster collaboration with business, non-profit, governmental, and community interests to stimulate entrepreneurship and commerce related activities in poor rural areas
  
  
• To achieve through collaborative efforts sustainable rural development so those in poverty become more self-reliant;
  
  
• To raise funds to support programs and actions that aim to improve economic and social development in selected countries;
  
  
• To identify, highlight, and promote replication of business policies and practices that are both profitable and promote social and economic advancement of poor people.
  
  
• To help support and achieve the United Nations Millennium Development Goals